Welcome new hire, the number 4, to this month’s 3 Things.
1. Old Style Ivy Bottles Named a Reggies Finalist.
Congrats to the Old Style team! Tris3ct’s “Love Your Team. Grow the Ivy.” For Old Style has been named a Reggie’s Finalist in the Local, Regional Marketing under $1 MM category. The winner will be announced during the awards reception on March 24th. And keep your eyes peeled and your hands warm for the new 2010 bottles arriving in Wrigleyville just in time for the Cubs’ opening day.
2. TRESemmé Strutted Its Stuff at Fashion Week! (February 11-18)
As a sign of the continual creative and strategic growth of the agency, the Alberto-Culver team TRESpass’d boldly at Bryant Park. The Out of Home campaign effortlessly communicated a broad range of topics—including a sweepstakes, the launch of 2 new product lines, key product benefits and the TRESpass CRM program. But the panels still needed something unexpected—a fresh attitude and a look that stood out against the NY winter. It was this list of demands that showed off the exceptional copy skills of Sarah Ghesquiere, and even led West Siders to dub the brilliant campaign “Linda Holland’s 3rd Child”.
Congrats to the A/C team for a campaign that’s really remarkable. Check out the creative, and then TRESpass on Facebook.
While buying tissues, I happened to find more A/C work at CVS.
3. New, Space-aged Culligan Bottleless Water Coolers Giving LaCroix a Run for Its Money.
If you’ve gotten a glass of water without kicking an empty 5-gallon bottle, you’ve noticed the new, bottleless water coolers from Culligan. But did you know, that every time you take a sip of water you’re toasting Tris3ct? Well, you are. Because the Tris3ct team designed the branding and collateral for this product last year.
Raise a glass of Culligan water—in hot, cold, and room temp (or any secret combination thereof). And think twice about cracking open that Pamplemousse LaCroix.
Thanks to Culligan Marketing Manager, Cheryl Travaglianti, for making this happen. She’s working on-site on the West Side, by BT and Kurt.
4. West Side Conference Room Signs, by Brian Kemerley.
After the buzz generated by the Tris3ct doorstop, Brian Kemerley channeled elements earth and fire yet again to create the pig-inspired, West Side conference room signs. As a show of West Loop Pride, we’ve officially named the new conference rooms Wilbur, Trough, Bacon and Tenderloin to honor the flavor of the neighborhood—pork.
Many thanks to Brian, can’t wait to see what you create next